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Christian InTech Articles - Ezines
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Basic Formatting Rules for Building a Successful Ezine - Part 2
Just as in life, there are three tiers of wealth in the ezine industry. There is the lower class who have fewer than 500 subscribers. Then there is the middle class with 501 to 100,000 subscribers. And finally, there is the upper class who have...
Customer Preferences in Online Advertising-Part 2 of 3
In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for information, and therefore, ads should be more information-oriented. The...
Internet Success - Is it Only a Dream
These past couple of years have been quite the eye opener for many in the work force. I happen to live in the United States but I think people everywhere can relate. An ever so generous economy suddenly got out of bed on the wrong side one morning....
Ten Ways to MROI-Maximize Return on Your Investment in Marketing
MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more you learn, and the smarter your marketing is going to be. Here are some...
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website
The Power Is In The Pipes: How To Get Maximum Leverage From Your Website by Michael Southon What is the most important part of your online business? Many people would say: "my website". And that’s understandable – it’s the most visible part of an...
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10 Ways To Effectively Use Autoresponders
1. Use your autoresponder to publish an ezine.
High quality autoresponders will automatically manage your subscriptions for you, follow up with your prospects at intervals you decide upon, and allow you to broadcast personalized messages to your subscriber base.
These features make autoresponders a perfect and low cost solution for creating your own newsletter that keeps your visitors informed about your products or services while also building up your credibility as an expert or resource in your field.
2. If you sell advertising space in your ezine make your price list available by autoresponder, and include this autoresponder address along with your website details within your ezine and when sending out solo ads.
3. Create your own e-mail courses that you give to your visitors by autoresponder.
Your email courses can be a series of tips that center on a topic that relates directly to your product or if you write articles you can use your articles to form the basis of your course.
Promote your business throughout your course by showing your readers how your product can benefit them (i.e., automate a tedious task, save them time, money, work, or increase their sales).
Also make known to your visitors the different features of your product, but translate these features into tangible benefits your visitors will get for purchasing your product.
4. Use your autoresponder to continue to remind your visitors of your product after they've finished your course. This will help you successfully obtain sales from people that for whatever reason put off purchasing your product.
It's also a good way to introduce new products, sales, promotions, and the products of affiliate programs you've joined to your subscribers.
5. If you write articles, make your articles available on your site by autoresponder along with your publishing guidelines.
In addition, make a list of all your articles along with their
autoresponder addresses available by autoresponder, and post this address on your site and when posting your articles to article announcement lists.
This will give your visitors a handy resource to get your articles in the future, and increase the number of publishers that run your articles.
6. Use your autoresponder to create a mailing list that tells your subscribers when you've written new articles that they can run in their ezine or publish on their website.
7. If you provide a resource site for your affiliates filled with your marketing material, make your articles available by autoresponder within this site, and increase your profits by getting your articles published in your affiliates' publications and high traffic web sites.
8. Publish an affiliates only newsletter with your autoresponder.
Increase your sales by using your newsletter to tell your affiliates of any new sales you have running, of any new promotional items your affiliates can use to increase their commissions, and of any tips and techniques your affiliates can use to successfully promote your services.
9. Generate more repeat traffic by using your autoresponder to make a mailing list your visitors can subscribe to that tells them when your site is updated with new content such as new articles, resources, or ebooks.
10. Ask your visitors on your order page if they would like to subscribe to be notified of any special offers or discounts on your products in the future.
This will create a very responsive mailing list because everyone that is on it is someone that has bought your products or services in the past.
About the Author
Article © 2003 by writer, Ken Hill. Integrate your entire e-commerce web site using an amazing all-in-one solution. Includes affiliate program software, easy mailing list management, unlimited autoresponders, newbie friendly shopping cart and much more! Get your FREE 30 day trial now at: http://www.scstats.com/r.cfm?i=5029
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