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Christian InTech Articles - Link Popularity
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10 Reasons For Exchanging Links
1) TARGETED LINKS If you exchange links with websites that are related to the topics covered in yours (highly recommended) then visitors that click on your links will be targeted. They will already be interested in the site that you exchanged links...
Are your Articles Creating an Avalanche of Traffic?
One of the most popular ways to market an online business is by writing web articles. Unfortunately because of this growing popularity, many webmasters are discovering that it is getting more difficult to get ezines and directories to publish their...
How a Spoof Website Grabbed 3217 Email Addresses in a Matter of Weeks
The crazy notion rattling around in a disordered dream finally forced me out of bed at 2.45am. I staggered to my computer, knocked out a sketchy to-do list, and crawled back bleary-eyed to my pit.
Six hours later I set about my task and here is...
Sex-Money Erotik-Partnerprogramm-Netzwerk. Bis 70% Umsatzbeteiligung!
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Verdienst: Pay per Sale & Pay per Lead (Signup) 50-70 % + 10% in der 2ten Ebene!
Sex Sells! Das...
The Multi Level Affiliate Program (MLAP) FAQ
What is a Multi Level Affiliate Program(MLAP)? A MLAP is an affiliate program that is free to join, and pays affiliates a commission when they make a sale, as well as when subaffiliates under them make sales. How is a MLAP better than basic...
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7 things you can add to help your site sell
**** Copyright Todd Jamieson 2004 ----- Todd Jamieson, EnvisionOnline.ca (www.envisiononline.ca) ****
In my conversations with hundreds of business owners I have met over the years, the same questions seems to pop-up over and over again. Can you build me a site that gives me a steady flow of sales? We are bombarded daily with get-rich quick schemes. Most of these statements have no basis in reality.
So are web site owners making real sales off their web site? Absolutely. But what I have found through my experience that making your site successful takes a lot of hard work – not unlike running a business in the “real world”. What these successful web merchants learned early, is that running a web site takes a lot of energy, dedication and planning. Yes … planning – all engineered by you with real goals and objectives. Lets first try to draw parallels between a typical retail store transaction and a web site transaction.
A Retail Transaction At Widgets R Us
Imagine our friend Joe enters a store Widgets R Us in the local mall. Joe first finds the store by looking at the mall directory and then walks in the door. The second he walks in the door, he sees other people in the store. He catches a fresh scent of potpourri and notices the beautiful displays. He looks down the aisle and sees a clear sign at the end of the aisle listing the type of Widgets he is looking for. He travels down the aisle and seems interested in a large Widget that usually sells for $100 but is on sale for $80. Next to the widget is a flyer listing all the features and benefits of the widget. Just then, a sales associate approaches him. By reading his body language, she knows right away he is interested. She asks him a few questions to pre-qualify him. He asks a few questions back, and within a matter of minutes he has the Widget in hand at the checkout. Clearly written at the checkout counter is the store’s return policy. The cashier asks him, how would you like to pay for this – Cash, Visa or MasterCard? Just before the cashier rings the order in, she asks “Would you like our extra warranty
protection?” Joe, agrees. The cashier then completes the sale and provides a receipt to Joe and circles their return policy written on the receipt.
Sounds like a pretty normal transaction doesn’t it? So why is it the most e-commerce web sites do not even apply half of these basic principles?
Here is a list of 7 things you can add to your site to get the e-commerce sales flowing.
1.CATALOG – Make sure that your product categories in your catalog are clear and concise and most importantly a user can jump back and forth between categories.
2.SPECIALS – Your e-commerce system should allow you to add specials and highlight special deals on your site.
3.VISUALS – Nice clean, crisp and professional photos are a must. Because they can’t see the real thing – a clean, enlargeable photo is extremely important.
4.FEATURES AND BENEFITS – Make sure you clearly list the features and benefits of your product and if possible link off to “studies” or articles that support your claim (with links back as well.)
5.CUSTOMER SERVICE – Because you can’t have a live sales person there to answer every question, a well laid out FAQs section with more than 5 questions is extremely important.
6.CHECKOUT – Make sure your checkout process works, and that you provide multiple payment methods – by cheque, credit card or even provide the option to fax in the order.
7.RESPONSE TIMES –Most major e-commerce stores reply in 3-4 hours or less. This is extremely important – if you take longer than a day – you will frustrate your prospects and they will become your competitor’s customer!
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(c) Todd Jamieson 2004 ----- Todd Jamieson, EnvisionOnline.ca (www.envisiononline.ca)
About the Author
About the Author:
Todd Jamieson is Founder and President of EnvisionOnline.ca and has worked as Project Manager on more than 200 web sites, web applications and Internet e-business initiatives for small and medium sized enterprises. He is also actively involved in a number of other small businesses.
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